Advantages
Currently there are three types of mobile-solution providers on the market.
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Bulk SMS/MMS distributors
This first type employs a push marketing model, which we consider “spammy” and harmful rather than helpful in a marketing sense. Moozey is in no way a push marketing tool and has nothing in common with this type of provider.
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Conventional mobile marketing agencies
The second type includes conventional mobile marketing agencies who offer a range of services, from the design of mobile websites to the management of SMS campaigns. The cost of obtaining services from these agencies is often prohibitive, however. Realizing a mobile campaign requires bespoke development and a large investment of human resources in meetings, phone calls, and e-mails, etc. As a result, the development process usually takes weeks to complete and is very expensive, preventing most companies from including mobile services in their standard service portfolio.
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Mobile development platforms
Mobile development platforms provide a common framework for developing mobile services and abstracting inconsistencies between different mobile systems. However, building a completely abstracted and uniform platform is difficult to achieve. A great deal of technical expertise —which most marketing and advertising agencies lack— is required to realize value-added mobile services.
Moozey addresses the needs of marketing and advertising agencies wanting to become active in the mobile field, but who have been reluctant to do so because of missing expertise and the non-availability of a simple and easy-to-manage solution.
How Moozey is different
Moozey |
Conventional Mobile Marketing Agencies |
| Create a campaign and go live within hours. |
Slow - from contacting an agency to launching the campaign can take weeks. |
| Fully automated, web-based, rapid, and simple to set up. |
Involves other people - meetings, phone calls, and emails. |
| Highly-reusable, ready-to-use services, easily customizable. |
Requires bespoke development. |
| Comprehensive analysis/usage tracking tools. |
Weak support for campaign analysis. Generally this comes as an added extra. |
| Brand new, innovative services go beyond the conventional ones. |
Copy-cat services limited to the conventional ones. (Survey, sweepstake,...) |