Moozey Mobile Interaction Platform
Moozey is a web-based mobile interaction platform specially designed for marketing and advertising agencies. With its fully customizable mobile services and comprehensive reporting, analysis, and tracking tools, it fully leverages the potentials offered by the mobile device market, enabling agencies to offer brand-new propositions to their customers for a very low TCO. Moozey decreases the time needed for the technical realization of a mobile marketing campaign. Campaigns are ready to launch in hours instead the many weeks often required when working with a conventional mobile solutions provider.
As a white label solution Moozey comes with a broad range of mobile services out of the box specially adapted for the most common marketing scenarios. These services can be fully rebranded and customized with a web-based interface that is easy to use. The mobile services can be combined as desired and are immediately available as a “mobile campaign” via mobile web, 2D barcodes and SMS. An agency utilizing Moozey can create full-scale mobile marketing campaigns for its customers in a very short time without the need for technical know-how.
Besides its simplicity, Moozey also offers detailed use-analysis reports for each service, which can be tracked 24/7 in a completely integrated manner. These sophisticated reports enable real-world campaign analyses, and include daily and hourly conversion distributions, channel based reports, estimated conversion rates, end user information (depending on the service) and a dozen other analytical parameters for evaluating the campaign.
With new and more advanced mobile devices —such as the iPhone— being released every day, the face of mobile interaction has changed. With Moozey, agencies can take full advantage of the new opportunities offered by mobile marketing. Moozey is fully extensible, and in a very near future the Moozey service portfolio will include many highly innovative mobile services, such as location aware marketing and social community integration.